The UK Competition and Markets Authority announced on Thursday that it will assess competition and consumer protection aspects in the development and usage of artificial intelligence (AI) models. This evaluation of AI basic models will examine how the competitive markets of basic models and their usage may evolve, investigate opportunities and risks that these situations may bring to competition and consumer protection, and develop guiding principles to support competition and protect consumers during the development process of these models. AI basic models include large language models and generative AI.